Brand manufacturers will come under even more pressure in 2023

Dusseldorf The business with detergents, skin creams and food was actually considered crisis-proof. But the consumer goods industry is under historically high pressure due to the consequences of the pandemic and the war in Ukraine.

On the expenditure side, the costs for energy, freight and raw materials, which are slowly falling again, but are still high, are weighing on companies. Manufacturers are therefore increasing their prices. This is also slowing down the already weak consumer mood, which also means that income is falling. In view of the inflation, many buyers have to save on everyday goods.

Entrepreneurs and experts in the consumer goods industry therefore assume that 2023 will also be a difficult year. They do not expect the end of the inflation wave and a noticeable revival of demand until the second half of the year at the earliest.

“The challenges of the pandemic have continued without a recovery phase and under aggravated conditions,” says Mirko Warschun, who heads the European consumer goods and retail business at the management consultancy Kearney.