BMW Wants Its Customers to Change Fewer Cars

Although automobile companies make huge profits from second-hand vehicles, BMW’s request from its users; they use vehicles for a longer period of time and stop changing vehicles every few years.

Automakers only producing new cars They don’t make money from selling. The service, spare parts and used vehicle market also brings great profits to automotive companies. Although BMW is included in these companies, the company has an interesting request from its users.

BMW’s head of sustainability, Monika Dernai, said in a statement. BMW owners instead of replacing their vehicles every few years, he wanted them to use the same car for a longer period of time by maintaining their vehicles.

Sustainability and reducing waste are the key

Meeting with members of the press in London Dernaito reduce the waste of the automotive industry, customers’ vehiclesI need to use longer stated that the point has been reached. Darnei said in a statement. “We really need to think about extending the life of vehicles; maybe buy a car and extend its life instead of a second hand market where they sell cars to each other. The idea might be to renew the interior of the car.” used the phrases.

In Dernai’s view, future vehicles will generally modular and interchangeable in case of transforming into structures that should be. For example, instead of selling the vehicle and buying a new vehicle, there may be alternatives such as updating the seats or the dashboard of the vehicle with a newer version.

This kind of approach is 3 series or X3 Although it seems that people who own such cars may like it, it seems that the transition to electric vehicles, which is a newly adopted technology in the coming years, will not allow the demand for second hand to fall.

BMW calls this approach the “circular economy” and envisions products being reused and recycled as much as possible before they become waste. Darnei and BMW argue that this approach will not harm the automotive industry, but automotive manufacturers can be pioneers in reducing waste.

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