Known for not receiving advertisements on its jersey for a while, Barcelona announced that it will carry the Drake logo on its jersey this year when it faced Real Madrid and in the match called El Clasico.
until a few years ago barcelonawas notable for not having a sponsor logo on its shirt. Barcelona started to have the logo on its jersey with a chest sponsorship agreement for which they paid a fee to Unicef, and later signed sponsorship agreements – this time with money to be paid to it.
Spotify both with Camp Nou Agreeing both for the stadium and for the chest sponsorship, Barcelona will use Drake’s logo on its jersey instead of the Spotify logo in the derby match called El Clasico, where they will play with Real Madrid.
Special celebration for Drake’s success
In the agreements made for the chest sponsorship of the jerseys, what will be written on the chest of the jerseys is provided within a certain frame. to sponsors being released. Spotify is also on the platform Reaching 50 billion streams As the first artist, he will carry Drake’s OVO owl logo to Barcelona jerseys. Previously, Spotify carried some artists’ ads to billboards in the stadium, but Drake was the first name they brought directly to the jersey.
On the other hand, it is a little bit too much to say that a football team and an artist met on a common ground for the first time. exaggeration It is possible. In the past Bohemians FC and Ajax suits Bob Marley produced the forms. Competing in England’s lower leagues Ipswich Townin the forms Ed Sheeran includes signature. West Ham United and Iron Maiden, PSG and the Rolling Stones also collaborated on some collections. Seattle Sounders FC in the USA, Seattle a legend from Jimi Hendrix He designed a special form for her.
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Although it may seem a little strange that the logo of an artist whose name is Drake (Dragon) is an owl, it is actually drakeas a brand OVO uses. The famous artist, who showed that he was a Barcelona fan before by sharing photos with his jersey, will thus have the chance to make a partnership with his team.
Source :
https://www.espn.com/soccer/blog-the-toe-poke/story/4770077/barcelona-to-wear-drake-logo-for-el-clasico-vs-real-madrid