Apple offers users a superior experience by developing artificial intelligence (AI) technologies both on-device and cloud-based. The highly anticipated Apple Intelligence artificial intelligence developments were announced at WWDC 2024. These two approaches aim to keep data security at the highest level while making users’ daily lives easier.
Apple Intelligence announced!
Apple’s on-device AI technologies protect privacy by processing user data on-device. These new features prevent users’ personal data from being shared with third parties and increase data security. For example, iPhone’s facial recognition (Face ID) feature allows users to access their devices securely and quickly, while Siri’s voice recognition feature makes it easier for users to interact with their devices. On-device AI offers the advantages of fast transactions without requiring an internet connection and minimizing security risks by processing data only on the device.
Apple introduced its new personal intelligence system, Apple Intelligence. This system, introduced with the presentation of Craig Federighi, protects your data by processing your device instead of collecting your personal data. Apple prioritizes on-device operations, using Apple Silicon and advanced artificial intelligence models to provide more power to its users and protect their privacy.
Apple Intelligence processes users’ data on the device, protecting privacy and providing full control over the data. This new system is equipped with deep natural language understanding and advanced artificial intelligence capabilities. It offers capabilities to automatically rewrite and correct text in applications such as Mail, Notes, Safari, Pages and Keynote. It can also be used in third-party applications.
Apple Intelligence is designed to make users’ daily lives easier. For example, if a meeting is rescheduled, it will access your personal information, emails, calendar, and traffic conditions to see if you can get to your daughter’s show on time. In this way, you can achieve more while saving time.
Processors supporting Apple Intelligence were also announced. Accordingly, devices with Apple A17 Pro, M1, M2, M3 and M4 processors will be able to use artificial intelligence. Accordingly, models older than the iPhone 15 Pro and iPhone 15 Pro Max will not be able to use Apple Intelligence.
The system is capable of performing actions within applications. For example, it works with commands like “open the files Joz shared with me last week” or “show me all the photos of my mom, Olivia, and me.” It also offers powerful capabilities for visual expression. Users can create personalized images, such as birthday messages surrounded by balloons and cake, to pictures of moms in a superhero cape.
Apple Intelligence understands your personal context and the data in your apps, providing an intuitive and easy-to-use experience. Most importantly, it was built with privacy in mind from start to finish. This is a step that Apple has been working on for a long time and is a system that makes personal intelligence more useful and enjoyable.
Siri was designed to make users’ daily lives easier. For example, Siri can automatically find your driver’s license photo, grab your ID number and enter it into a form. You can also ask it to find information you don’t remember being in an email, text, or shared note. Siri keeps a semantic index of photos, calendar events, and files, and can understand and take action on more apps over time.
Thanks to the new App Intent framework and API, Siri can define and perform actions within the app. For example, you can give commands like “Show me photos of my friend Stacy in New York in her pink jacket.” Siri will become screen aware and will be able to add the address sent to a contact in a message. More features will be available next year.
Siri will help you by keeping you informed about the features and settings you need to make on your iPhone, iPad or Mac. You can now type into Siri and it will allow you to make corrections in real time, preserving the context of the conversation. Siri is getting a new look and is more deeply integrated into the experience. It contains richer comprehension capabilities.
Apple took an innovative step and introduced a new experience called Image Playground. This platform allows users to personalize their photos and make them fun. You can now write descriptions and choose from Animation, Illustration or Drawing. Moreover, previews are generated on-device, making transactions fast and secure.
Image Playgroundallows users to choose from a variety of concepts such as themes, costumes, props, and locations without having to design the perfect prompt. This feature allows users to make their photos more creative and personal. For example, you can create photos decorated with balloons and cakes for a birthday celebration or create pictures with special messages for your loved ones.
Apple’s new genmoji The feature allows users to add genmojis that look just like people to their photos. Although the Messages application offers the opportunity to choose from thousands of emojis, with Genmojis, users can create their own unique emojis. The option to create new emoji on the device on the keyboard gives users more options to express themselves.
These innovations from Apple allow users to make their photos and messages more fun and personal. Image Playground and Genmoji features allow users to showcase their creativity while making their photos and messages more impressive. These innovative steps by Apple enrich the user experience, making technology more personal and entertaining.
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