Application via Tiktok: This is how medium-sized companies attract skilled workers

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A current study shows that there is a particular lack of skilled workers from the construction trades in medium-sized companies.

(Photo: Unspolash)

Dusseldorf Kai Schröder needs electricians – many for his standards. Schröder’s electrical engineering company in Rellingen near Hamburg has 14 employees. In addition, he could “easily provide work for three to four of the specialists in demand,” says the 48-year-old.

In order to find someone, Schröder published a video on LinkedIn – together with a friendly company. The promise: “One job, two employers, many advantages.” Applicants can switch between the two companies, just as it suits them best, according to the job advertisement.

There was a lot of positive feedback on the career platform, but there weren’t any applicants among them. “The anglers liked it, but the fish obviously didn’t,” summarizes the entrepreneur.

The story is typical of the middle class. Despite supply chain problems, the corona pandemic and war, companies currently fear nothing more than the shortage of skilled workers. This is also shown by the latest medium-sized business barometer from the tax consultancy ETL and the German Economic Institute (IW Köln).

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