Apple Will Show More Ads on iPhones

Some of the changes that Apple is planning to generate more revenue have been revealed. According to Bloomberg’s report, more ads are coming to iPhones and iPads. So what does this mean?

These standards of Apple, which shows as few advertisements as possible within its own device and operating systems due to its privacy efforts, are about to change. According to a report by Bloomberg writer Mark Gurman In order to increase its revenues, the company will resort to several unconventional methods in the new period.

Thanks to the Application Tracking Transparency, which Apple introduced last year, users were able to have the information of which applications were following them with an instant notification on the screen, and could block applications according to their preferences. Although it is user-friendly, this feature is the biggest weapon of today’s digital world. to targeted advertising it was a kind of blow.

Application Tracking Transparencycaused many large and small companies to make losses:

Application Monitoring Transparency

The world’s largest ad-based companies Meta and Google’s applications are not on the list, moreover. Millions of smaller developers have suffered serious losses due to Apple’s user-acclaimed efforts. It is difficult to give an exact figure on the extent of the damage, but Meta has statements of ‘billions of dollars’.

Ads will cover apps like the App Store, Apple TV+, News, Stocks and even Maps on iPad and iPhone:

iPhone XS Max @MacRumors/YouTube

According to Mark Gurman, these ads will be planned according to the user’s benefit according to the application. In other words, the advertisement you will see while searching for an application in the App Store will not belong to the last product you searched on the Internet, but rather ‘recommendation’ advertisements according to the types of applications you use.

More ads will appear in the App Store:

Example of a keyword ad in search @Mark Gurman/Bloomberg

Currently, app developers can advertise on search terms such as ‘basketball’ or ‘calculator’ in the App Store and appear at the top. However, in the new period, these advertisements -not as above- will appear in more places. We do not have a clear picture yet for these locations. As a matter of fact, we will be able to access more detailed images and information in both closed and open beta processes.

For now, the information is that ads in the App Store will also show on the Today tab and third-party app download pages.

Here are the points where you would agree with the criticisms about Apple’s displaying ads on iPhones and iPads:

Steve Jobs announcing the shelving of the iAd advertising service, 2010 @David Paul Morris

  • Steve Jobs said in 2011 that iCloud will not contain any ads, the current process points to the opposite.
  • Most apps that will show ads are directly from Apple. In other words, there is a contradiction in paying tens of thousands of TL and continuing to see ads in built-in applications.
  • For ads, Apple will use data from other apps you use and from your Apple account. No other developer can do this, but if Apple does, there is a serious monopoly situation.
  • Even if the ad personalization feature is turned off in the settings, basic data such as operator, device type and last read continues to be collected.

Finally, let’s mention that Apple’s annual advertising revenue has reached 4 billion dollars and the executives want to increase this revenue to double-digit numbers in the new period. If we talk about numbers, this increase is at least 2.5 times more money; that means at least 2.5 times more/effective/high-revenue advertising.

Do not forget to share your thoughts with us and other readers in the comments section…

Source :
https://www.bloomberg.com/news/newsletters/2022-08-14/apple-aapl-set-to-expand-advertising-bringing-ads-to-maps-tv-and-books-apps-l6tdqqmg


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