Apple TV+, which started broadcasting in 2019, has made great progress since then. Apple, which wants to increase the variety of content, has recently turned to sports competitions. The platform, which started to broadcast important football leagues with 2023, is mobilizing all its possibilities for the Premier League.
Apple TV+ expands bid for English Premier League broadcast rights
Apple, which started its sports broadcasting life with Major League Soccer matches, has been pushing all its possibilities for one of the biggest leagues in the world since the beginning of this year. A few months ago, it was rumored that Apple TV+ was preparing a bid for the English Premier League broadcasting rights.
Later, news emerged that the offer might remain low, although there was no significant development. According to the news in Bloomberg, Apple is increasing its offer. In addition to Premier League broadcasts, England lower league matches were included in the offer. It was stated that the island football administration could consider this offer.
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But things don’t look easy for Apple. Premier League matches are currently broadcast in the UK by companies such as Sky Sports, BT Sport and Amazon. It is said that the existing companies will not look favorably on the Apple partnership. Also, the offer will be available for the UK and US first.
Apple TV+’s English Premier League venture isn’t its first for Europe. According to the information that has emerged in the past months, Apple is considering broadcasting the Dutch football league Eredivisie on Apple TV +. It is expected to cost 150 to 200 million euros per year. In addition, it is stated that Amazon and Netflix are also in the circuit for broadcast rights.