Apple May Not Be Entirely Protecting Your Personal Information

Apple took a step to protect users’ personal information with the ‘application tracking transparency’ feature it introduced this year. The applications downloaded to the phone can automatically monitor the activities of the users thanks to this feature. can’t keep track and by themselves they need approval. If approval is not given, users’ activities cannot be followed.

This feature was bad news for companies like Facebook that create ads based on personal data. Although this feature of Apple does not reduce Facebook’s ad revenue to zero, a 5% drop succeeded in providing However, a newly obtained information points out that this feature of Apple has been bypassed by some applications.

Your activities may be indirectly tracked:

Apple’s ‘application tracking transparency’ feature is directly effective in protecting your personal data. However, some applications can indirectly access your data. For example, Snap company does not directly collect data from Apple users who ‘do not allow’ to be tracked. from their groups continued to take.

If the data they obtained ‘anonymous’ or ‘belonging to groups’ was evaluated. In addition, Financial Times According to information obtained from a news source named IP address, location and screen size Personal data such as such still continue to be delivered to advertising companies. In this way, you can see ads suitable for your screen and the language you speak.

But do not immediately despair. Because Apple’s privacy feature also has extremely important aspects that cannot be bypassed. So much so that social media companies such as Facebook, Snap, Twitter, and YouTube are the total number of companies due to this feature of Apple. 10 billion dollars in loss they came by. Although not all data can be protected, we can say that Apple protects its users to a large extent.