Apple Allegedly Displaying ‘Hidden Ads’ on Google

While the lawsuit with Epic Games is still ongoing, a controversial claim has been made about Apple. Accordingly, Apple was placing hidden ads on Google in order to get more commission by allowing users to pay from the App Store.

While Google’s advertising services reach hundreds of millions of users every day, it is of course quite natural for companies to make huge investments in advertisements. Apple, one of the giant companies advertising on Google, uses unethical ways in this regard, according to new allegations. Allegedly, Apple is trying to highlight major iOS apps and increase revenue from microtransactions. It advertises secretly from Google.

The reason why these ads are called ‘hidden’ is because Apple’s ads not giving on his own behalf. The company publishes ads directly under the name of brands or publishers. App developers are not consulted about ads, and ads, without notifying the developers is being published. Google also does not remove such content.

It is in no way noticeable that the ads were given by Apple:

This application, which we can say we will hear a lot about in the near future, not noticed at all by standard users. Users are directed directly to the App Store after clicking on the ad. The links used in the advertisements are in the same structure as the links used in the advertisements given by the publishers.

The main purpose of advertisements is clear: to increase earnings

Apple, which is still the target of arrows with its lawsuit with Epic Games, seems to attract even more reaction with its new application. Because, according to the information transferred to Forbes by sources, Apple uses this method as a subscription. to enable more in-app purchases to be made through the App Store is implementing. Thus, users do not purchase their subscriptions from the websites of the platform from which they receive service, but through the App Store, and the winner is Apple.

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Developers suffer:

The fact that Apple allows users to shop by pulling them directly to the App Store can also negatively affect developers. From the purchases made by users on the App Store 30% of the revenue generated is taken as commission by Apple. Developers do not give this commission when they can make in-app purchases such as subscriptions from websites (like Spotify and Amazon). However, Apple, which advertises on behalf of the application developer or publisher, directs users to the App Store, not to websites, and allows them to shop there.

Source :
https://www.forbes.com/sites/johnkoetsier/2021/11/12/apple-quietly-buying-ads-via-google-for-high-value-subscription-apps-to-capture-app-publisher- revenue/?sh=5b7c3d6f1b52


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