Amazon Revealed Cheating Against Retailers

worldwide companies; spends a lot of time and money designing, developing, manufacturing and marketing product lines. The road to success is a fair, reliable way to reach customers and sell these products. to find a market passes.

In the past days, we have opened an investigation against Amazon for applying to unfair competition using search results. we shared.Another recent investigation, unfortunately Amazon Indiarevealed that ‘ may not be the fair marketplace that retailers hoped for Reuters Research team; designed to review thousands of Amazon India documents to identify successful “reference” and “comparison” products from other retailers and then create their own in-house offerings. plan revealed. The project also cooperates with the manufacturers of these goods to ensure parity with the original products while controlling the production costs. to build relationships covers.

The company resorts to methods to manipulate search results

Other parts of the plan are Amazon India’s website to make their products appear more frequently in search results. manipulation of algorithms and data revealed. A strategy report from 2016; The system of the Indian private brands team is based on the first two to three search results. to return internal products He showed that he was equipped.

Amazon assistant general counsel Nate Sutton, at a convention in 2019, for Amazon’s search algorithms “optimized to predict what customers want to buy, regardless of seller.” had used the words. However, documents revealed by Reuters show that Amazon India is manipulating the results for its own benefit with this statement. directly contradicting. Former company employees, the company to increase Amazon’s product availability search classification and use search results to your advantage accused of using two special manipulation techniques. Classification changes the search order by having the classified product appear in the first few results. To use the search results in your favor; appear directly above the search results as titles that may not actually be part of the search.

Amazon to create and market their own products in more than one situation using internal customer and partner data was accused. In 2013, Amazon created counterfeit services based on existing AWS customers’ products. showered with criticism was caught. Last year one Wall Street Journal The report detailed how Amazon uses seller information to determine product pricing, potential earnings, and whether to enter certain product segments.