Amazon is launching a digital asset project and NFT initiative this spring, according to four sources familiar with the matter.
To manage these initiatives of the company, a large number of cryptocurrency It is stated that he is working with a basic partner. Two sources said that the initiative is focused on blockchain-based games and their related NFT applications.
According to Sources, Amazon Will Produce Blockchain Games And Let Users Get Free NFTs On These
According to a source, one example in the works would be to enable Amazon customers to play cryptocurrency games and get free NFTs in the process.
Sources said that this study is still in development. It looks like April is set for the e-commerce giant to publicize its bold crypto goals.
One source said Amazon executives running this initiative had applied to at least one family office in the past months. The same source said that the plan at the time was to initially do at least one NFT drop with an artist. The company’s Web3 plan appears to have changed significantly since then.
It is not yet clear who is leading Amazon’s NFT initiative in terms of personnel. Details on the platform, which will also include specific NFT gaming ventures, have yet to be revealed, but the two sources said the platform will operate in-house, rather than popular web hosting platform Amazon Web Services (AWS).
The CEO of the company, Andy Jassy, previously stated that the company is open to selling NFT and that the company does not shut the door to cryptocurrencies in general.
*Not investment advice.
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