Alibaba Sets $85 Billion Sales Record on 11.11

Alibaba, one of the largest e-commerce companies in the world, on Singles Day 85 billion dollars It broke a new record with sales. Alibaba increased its sales compared to last year on Singles’ Day, the world’s largest online shopping festival. increased by 8.5%. In fact, this rate is the lowest level of annual increase in sales compared to previous years. The company has been at the event since 2009. double-digit growth every year had recorded. At the shopping event held last year, the company $78 billion had made a sale. Still, Alibaba managed to set a new record this year.

Every year, famous names were hosted as guests to make Alibaba’s shopping event attractive. in 2017 Nicole Kidman While taking part in the event in 2019 Taylor Swifthad performed at the premiere in Shanghai. If last year Katy Perry‘s performance marked the event. In this year’s Singles Day shopping spree, the famous actress Benedict Cumberbatch became a guest.

Emphasis was placed on “social responsibility”:

Despite its record revenue from the 11-day festival, Alibaba from a different perspective announced that they would move. While the Chinese government continues to put pressure on companies to ensure the welfare of the entire society, Alibaba is also beyond numbers in their statement. ‘sustainability’ and ‘inclusiveness’It was noted that it is necessary to focus on the concepts of ‘. Deputy Chairman Yang Guang said, “At this year’s 11.11 Global Shopping Festival, we have captured a picture of the changing Chinese consumer economy with steady and quality growth. In addition, this year, we fulfilled our social responsibility by using the power of the 11.11 event. This year’s festival in building a sustainable future It was a significant turning point.” made a statement.

In addition, Chris Tung, Alibaba’s Marketing Manager, “In the early stages of the 11.11 event, we focused on growth. Just like a family wants to increase their child’s height and strength. But as children begin to enter puberty, the focus should be on children. social responsibility perception is to develop. We are currently focusing on that.” he said.