2024 - Ali Atıf Bir's Elidor Ad Posts Reacted

Elidor’s new commercial with Ebrar Karakurt, which was released and talked about a lot the other day, has become the focus of a big discussion on Twitter. Communication professor Ali Atıf Bir’s ‘Global brand Elidor defends homosexuality?’ His sharing, which started as “”, and the surveys he published afterward, received a great reaction in a short time.

Elidor released its new commercial film the other day. Ebrar Karakurt, who has made a name for himself with his performance in the national volleyball team this year, has chosen as the advertising face. Elidor, The ad campaign, which he started to feed on social media in mid-August, received the attention it targeted with the video that came yesterday, and the campaign received great acclaim.

As part of Elidor’s ‘On Our Way’ campaign, the commercial with the slogan ‘I may have said’ was the subject of a great debate on Twitter. Communications professor and advertiser Ali Atif Bir, first on his Instagram account and then on his Twitter account ‘‘Is the global brand Elidor advocating homosexuality? Does it challenge conservative values? Are the female brand managers from Bilkent, who are managing the Elidor, doing what the CHP is afraid to do?’‘ by asking a question, he started a discussion that garnered a reaction. One did not neglect to add that they will look for an answer to this question on the YouTube channel at the end of its sharing and that we wait for tomorrow.

Because you know, women with short hair don’t use shampoo:

After the effect of this sharing, One, ”A shampoo brand is about to play in a commercial among 20 actors Why does he choose the shortest hair? @ElidorTurkiye For what purpose?” and then started another survey with the following items: ‘Support for sports’, Support for the women’s movement’, ‘Support for the free individual’, ‘Support the LGBT movement’.

Is there a need to look for a great mystery behind the advertising face of a national athlete who has not fallen off the agenda with his performance for weeks, can all of these options be correct, is it wrong for any of them to be correct, a woman who has been tried to be lynched for her sexual orientation in the past weeks should be brought up again on this subject. make it ‘discussion material’ What does it bring to whom, don’t short-haired women use shampoo, while the advertising policy of brands over women has included such an approach for a long time, how is it right to treat it as a new thing, etc. We can ask many ‘counter questions’ on this agenda on Twitter. .

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Trying to highlight a certain point of view on this issue by RTing some of the reactions and comments received, and stating that “he is not homophobic, he does not call the advertisement bad, this is not PR for him” in his responses to the reactions received, Bir said that the discussion he created was only “debate”, especially in a medium like Twitter. He must have overlooked that he will not remain as a ‘ ‘ and a large audience waiting to be lynched will ‘attack’ Ebrar Karakurt over his sexual orientation again.