Activision Manager Becomes CEO of Bored Ape Yacht Club

Daniel Alergre, who has been working as the COO and company president at Activision Blizzard for 2 years, announced that he will leave the French game giant in 2023 and start working as the CEO of Yuga Labs, the umbrella company of Bored Ape Yacht Club.

NFTs, the first examples of which appeared in 2017 but suddenly became popular worldwide with the Bored Ape Yacht Club in 2021, left their place to Metaverse projects over time. Bored Ape Yacht Club (BAYC), the most striking member of this NFT craze, turned into a phenomenon in a short time and joined the roof company Yuga Labs within 1 year. Made more than $4 billion.

On the other hand, Daniel Alegre, one of the top managers of Activision Blizzard, one of the giants of the game world, is sometimes called with the news of theft sometimes Known for Nazi conspiracy theories BAYC’s parent company, Yuga Labs, announced that he would begin taking over as CEO.

Alegre previously worked at Google

Daniel Alegre, who started working as COO and company president at Activision Blizzard in 2020 after working in global partnerships and shopping-marketing areas at Google for 16 years, recently made a statement on his Twitter account. in the first quarter of 2023 He left his position at Activision Blizzard and joined Yuga Labs, the parent company of BAYC. Beginning as CEO explained.

According to some allegations, Alegre’s taking over Yuga Labs, the company announced in the past months. new Metaverse project Otherside directly related to. Described as a mixture of Activision Blizzard’s game World of Warcraft and Roblox, this RPG Metaverse game deals with marketing and advertising. allegedly Alegre himself will take care of.

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Some sources claim that although Alegre has parted ways with Activision Blizzard, a possible partnership could be formed for Yuga Labs’ Otherside project. On the other hand, back to the arab hair Activision Blizzard- Microsoft- Sony How the triangle will turn out may also affect this possible partnership.

Source :
https://www.cnet.com/culture/activision-blizzards-president-to-join-bored-ape-yacht-club-as-ceo/


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