Standing out as the gaming altcoin in the metaverse world Sandboxaims to expand its metaverse initiatives by partnering with one of the world’s largest music brands.
In a new blog post, the land-focused virtual reality The Sandbox is world-renowned for creating the first music-themed world within the metaverse. Warner Music Group announced its partnership with
Warner purchased the equivalent of a waterfront property as an in-game ESTATE, where they plan to create a musical theme park and replica of a concert venue for Warner’s wide array of leading music artists to perform and interact with their fans.
Oana Ruxandra, Warner’s digital chief of business development, said:
“Our partnership with The Sandbox adds a new layer of possibility to the metaverse with virtual real estate ownership. As a first mover, Warner Music has secured the equivalent of a beachfront property in the metaverse.
At LAND, we will develop enduring, immersive social music experiences that challenge real-world limitations and allow our artists and their fans to engage like never before.”
To mark this partnership, SAND will conduct a sale of in-game LAND non-tradable tokens (NFTs) adjacent to the property purchased by Warner at a later date, according to the blog post.
SAND is currently trading at $3.69 and has gained 4.28% in the last 24 hours.
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