Adidas, one of the biggest sports brands in the world, revealed in its latest research that women do not feel safe while running.
Giant sportswear brand adidas, to understand the experiences people have while running With a total of 9 thousand runners from 9 countries (men and women) did a research.
With the research conducted on March 10, Adidas stated that it aims to focus and draw attention to women’s safety concerns. In this context, the giant brand, “the education and alliance of men to drive change” by calling, “The Ridiculous Run” published a new study.
More than a third of women say they have been physically or verbally abused while running
As a result of the research conducted by Adidas with 9 thousand runners from 9 different countries, it was revealed that women do not feel safe while running.
On March 10, the German sportswear brand aims to highlight women’s safety concerns and “male education and alliances to help create change” new campaign aimed at calling “The Ridiculous Run” published a new study.
According to the research; percent of women 92 of them stated that they were worried about their safety while running.only one percent of men 28 of them feared being physically attacked expressed.
More than one-third of women report experiencing physical or verbal abuse while running, while the remainder unwanted attention, sexist comments, unwanted sexual attention, honking, and even stalking. expressed.
While 53 percent of women said they experienced anxiety while running, this rate was 38 percent in men.
Women take some precautions while running
69 percent of women surveyed say they want to feel more confident while jogging precautions such as wearing loose clothing, running with a partner, or wearing earplugs He said they got it. The data show that 46 percent of women no longer want to run because of the physical and verbal abuse they have experienced in the survey. He also showed that he lost interest.
According to the research; Although 62 percent of men are aware of the problems women face when running, only 18 percent of men believes it is their responsibility to help women feel more secure.
Adidas also recently shared a new YouTube video titled “The Ridiculous Run” to highlight the results of the research. In the video, the women are seen running at night in a convoy of cars and bicycles accompanying them for their safety.
Survey and video; non-profit focused on preventing violence against women and girls by educating men and boys White Ribbon establishment and adidas in collaboration.
You can watch the video of “The Ridiculous Run” released by Adidas below:
Source :
https://www.independent.co.uk/life-style/women-running-safety-adidas-study-b2298460.html