The song “Biggest”, which Apple used in the promotion of the iPhone 14, was removed from the promotional materials due to allegations of racism. Apple, which removed the sound in the promotional videos, did not give any explanation as to why it did this now. So what was the problem?
US-based technology giant Apple, at an event held in September 2022 iPhone 14 introduced his family. Within the scope of the launch, we had the opportunity to meet the models named iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max.
Apple, Idris Elba for the introduction of the iPhone 14 “biggest“. This choice was not made randomly. It was a reference to the company’s standard model with a large screen, the iPhone 14 Plus. Everything was normal so far. However, some consumers blamed Apple for this song. to criticize they started. Because in the song “Biggest, biggest, biggest, biggest, biggest, it’s the biggest bounce of the summer” lyrics by ‘some’ users It was misunderstood.
It was claimed that Apple made racism over the lyrics!
*Image from Apple’s iPhone 14 launch.
Consumers claim that the word “biggest” in the song pronunciationwas different from what it should have been. Consumers, who argue that a different situation arises when the melody is included in this, said that Apple doing racism they claimed. Although Apple was not involved in the discussions, it quietly made an important change.
Apple removed the lyrics of the song from everywhere
The technology giant went to the way of editing in the videos so that the matter could not go any further. With the work done, the lyrics of the song are now in the videos. not included. Instead, there is instrumental music added to the background.
You can watch Apple’s commercial after editing below.
https://www.youtube.com/watch?v=ehbmC1irQuY