TikTok, the most popular social media platform, has started testing its new feature that will make it a direct competitor to Google. In particular, the keywords found in the comments on TikTok videos can be searched directly within TikTok.
While social media giants continue to occupy an even bigger place in our lives every day, TikTok aims to take it one step further. Today’s most popular social media platform has recently started testing a new feature. This feature is TikTok’s will enable it to directly compete with search engines such as Google It was a feature.
TikTok’s new feature is to identify certain keywords in comments and adding links to these words it happened. In this way, users can click on the keywords with that keyword. can automatically reach the search page. Thus, they come across more content related to the phrase in the keyword.
This is how TikTok’s new feature works:
So how does TikTok threaten Google?
The fact that TikTok and other social media platforms threaten Google was directly admitted by Google recently. The company’s senior manager said in a statement on the subject that young internet users as large as 40% He had stated that he did not use Google Search or Maps, even when looking for a place to eat, and applied to Instagram or TikTok.
However, the administrator now dislikes ‘ordinary’ experiences stated. Taking this as an example, it is stated that it is not something young people want for users to search using keywords. visual content they want to see results expressed.
Here, the new feature of TikTok actually confirmed this statement of Google. Instead of searching for a person or a topic on Google with keywords, users will prefer TikTok, the channel where they can directly access visual content and results about this topic.
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Source :
https://techcrunch.com/2022/08/09/tiktoks-latest-test-feature-improve-search-capabilities/