Cheil Worldwide, the marketing and advertising agency of the Samsung Group, is preparing to enter the South Korean NFT market.
South Korea’s local news source ChosunBiz In his special news dated March 21, Cheil Worldwide‘of When you are preparing to step into the NFT marketi and It will be the first big domestic advertising company to enter this sector in the country. reported. According to the news only NFT release but also digital assets trade and creation for one market place The company, which also plans to launch the NFT marketplace, has already professionals with a blockchain development background started hiring.
Seeking to have a significant stake in the country’s emerging entertainment industry Cheil Worldwidein this direction k-drama (korean drama), music, exhibition and play NFTs It plans to produce and promote it in its own market place. To realize these plans, the company, one of the country’s leading entertainment organizations, Studio Dragons will benefit from a previously signed agreement with
The company’s 2022 year of to expand in the digital space CEO and President of Cheil Worldwide Jeong-geun Yoo at a recent meeting;
The importance of technology-based content has grown tremendously as marketing channels such as metaverse and live commerce have diversified due to the recent global pandemic.
made statements.
no also entering the NFT market, produce practical results and giving the company lasting power while the demand for other traditional marketing methods decreases declared it has potential.
The parent company in the adoption of NFTs Samsungfollows in the footsteps of Samsung earlier this year Viewing NFTs and supporting the trade introduced the smart TV series.
Samsung Adds NFT Platform to Its Smart Televisions
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