One of the world’s largest video content platforms, YouTube aims to increase the experience of its users with the innovations it works on. Continuing to work in this direction, the company succeeded in bringing many new features to its platforms in 2022. The company, which wants to increase the usability of the platform by offering more opportunities, announced the innovations it wants to make this year.
Google expands YouTube Music
Continuing to work to increase the competition of Apple Music and Spotify, Google made a design change on the YouTube Music platform.
Here are the new features coming this year
In addition to offering ease of use to its plans, YouTube also opens the door to innovations. It includes the metaverse universe and the crypto money world, which has been especially popular lately. The company, which closely follows the work of other platforms, wants to expand the range of YouTube. YouTube’s Chief Product Officer Neal Mohan talked about these innovations in a blog post.
I’m excited about all the new products and tools we’ll be launching in 2022. You will notice several highly requested features on this year’s roadmap. Each of these updates is based on lots of discussion and data, as well as feedback from the entire YouTube community.
1. Some improvements to the Shorts section
YouTube has been using the short-form video content feature of the TikTok app since March 2021. To make the feature called YouTube Shorts even better, new effects and remix videos on the platform can also be used.
2. Joint live broadcast feature
YouTube, in particular, wants to start using the common live broadcast feature, which we know from Instagram, on its platform. Thus, content creators will have the opportunity to introduce themselves to subscribers of other content users. The platform, which wants to increase interaction, wants to implement this feature in a short time.
3. Innovative Web3 opportunities
The platform is undoubtedly known as an important monetization place. YouTube wants to create a new channel among creators and subscribers to further increase monetization. Thus, users; While the details are unknown, they will be able to purchase videos, photos and more exclusive content from their favorite creators.
4. First step into the metaverse universe
The metaverse universe, which has made a name for itself especially recently, continues to affect the whole world. The platform wants to bring an innovation so that its contents can be created in this universe. For example, stating that it will allow game interactions to feel more lively, YouTube has not yet included any other details on the subject.
5. New shopping opportunities
As we mentioned before, YouTube has become a source of income for many people. The platform, which plans to bring innovations to further increase the opportunity to earn money; It wants to pave the way for many opportunities such as shoppable videos, live shopping and e-commerce.
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