3 Common Types of Google Searches

If you have been in the SEO world for a short time or you are just at the beginning, we are here with a guide that we think will be very useful for you. We take a close look at the 3 types of searches that users frequently make on Google, and explain which pages and content you can rank high in these searches.

With SEO (Search Engine Optimization) or Turkish Search Engine OptimizationIt means a series of technical and content optimizations that make any page of your website rank high in search engines. Although these “optimization” studies are accepted as “complying with the rules” of search engines like Google, you are actually trying to adapt to user habits indirectly.

Users, on the other hand, can search for what they want on Google and similar search engines, but these searches have been used for many years. 3 main categories gathers under. So, which one will be important for you while doing SEO studies of your website? Which type of search is more accurate to conduct targeted studies? In this article, we detail the subject for those who are new to SEO studies.

What are the types of searches done on Google?

  • Navigational
  • Transactional
  • Informational

In fact, as the name suggests, these search types clearly show us the motivation of the searcher. If the user wants to reach a website, service or application, he/she searches by typing his/her name directly. (Navigational). If he wants to buy a product or service, he writes the name of the product and accesses the shopping options. (Tradeable). If he is requesting information, his query is further elaborated. (Informational).

Navigational searches: ‘I want to reach the platform directly’

If the searcher wants to reach any website, service or application, he/she can directly add his/her name, next to any additional query or application. keyword without searching. As you can see in the image above, instead of typing webtekno.com in the address bar to reach Webtekno; Since the landing page of most browsers is Google, it consists of searching for the word Webtekno. We can multiply examples with navigational searches such as Facebook, Twitter, Netflix.

Although this type of search may sound simple to analyze, it actually provides data that clearly reveals the competition for Google. In the area where your website is broadcast, that is, the most popular and well-known brands in the sector you are involved in. navigational search Browsing your data will show you which of your competitors is most likely to be visited by users. Thanks to this data, you can more clearly identify your direct and indirect competitors in SEO studies.

In order to reach these data in the competitor determination phase, Google Trends You can check the popularity levels of searches through the tool, you can use the free versions of services such as Similarweb and combine the information you have with the more detailed data of your competitors that appear in navigational searches to understand your location more clearly. At the very least, you can make more accurate strategic decisions before starting work.

Navigational searches are also used by competitors to get above each other. Google Ads It is also a very common method used in advertisements. For example, Netflix may want to appear in front of users even when they are not searching for itself, by paying Google an advertising fee to show ads at the top of the ‘amazon prime’ search on Google. Of course, Google Ads is an advertising tool that gains more meaning with SEO studies and has positive reflections.

Transactional searches: ‘I’m going to buy something’

google search result

If the user searches to buy any product or service – as everyone has experienced – e-commerce sites appear. Because Google knows that the search is about a product or service, it shows the most appropriate results. For example, in the results of the iPhone 13 search above, Pages that offer the opportunity to purchase the product are in the first place interest.

Doing SEO work targeted to the merchandising search type is recommended if you have a predominantly e-commerce site. Because unlike other search types in this area, competition is tougherGoogle Ads advertising plays a more prominent role. Again, in the image above, you can see that Apple gave an ‘advertisement’ to Google to appear at the top even in the iPhone 13 search, which is its own product.

The main reason for this is that the site that wants to appear in the iPhone 13 search is not just Apple. Sites such as Trenyol, Hepsiburada, Ebay, Amazon may also rank high in iPhone 13 searches, even above Apple. Since this is an area where competition is heating up, it is important to rank high in the iPhone 13 search. advertising costincreases the amount of money that will come out of the safe.

If your e-commerce site is quite new and is in niche areas such as coffee, wooden toys, magnets, after determining your competitors while doing SEO optimization of your site; you need to list the keywords that are related to your field. Submit your pages to these keywords with a higher quality than competitors’ product detail pages. optimizing effort will be reflected positively on your traffic after a while.

Informational type searches: ‘I want to find information’

If the user directly access to information to satisfy one’s curiosity If he wants to, the searches he makes are informative. For example, ‘What is the Earth’s rotation speed?’ or ‘The life of Elon Musk’ or ‘World War II. Queries such as ‘The Axis Powers of World War II’ never happened ‘What is the use of the lidar sensor in the iPhone 13’ can be included in this category.

With the updates it has made in recent years, informational searches also help users with different queries. For example, other users also asked related questions It is shown among the results, and redirects are made to different internet sites in these areas.

If your website is in a news or blog site category, you need to produce a large number of pages for the informational searches that users make. When it comes to news, these pages can answer potential questions about the agenda, but the impact of agenda-driven content is as long as that agenda. The easiest way to get high traffic with informational searches is to produce ‘evergreen’ content that will always stay up to date.

It will increase SEO compliance on the pages of your content site to compete in informational searches. editorial standards You must specify. Much more successful results can be achieved if the hierarchy of subheadings, the length of the text in the paragraphs, the links to your other related content, external links, quality images, GIFs, videos match your article. Your content can thus be associated with many queries on the same topic by Google. All this increases the visibility of your page.

Conclusion: Knowing the search types makes your job much easier, enabling you to make the right strategic decisions.

To summarize, before you enter the SEO process or when you are just starting out, know the types of callsAs soon as you see the keywords, it will make your job much easier to understand which category they are in.


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